Turri Furniture: What Makes This Italian Luxury Brand Unique?

Few furniture houses can claim a century of continuous family ownership — Turri is one of them. 

Founded in 1925 in Italy’s Brianza district and marking its 100th anniversary in 2025, Turri has grown from a single woodworking workshop into one of Italy’s most recognisable names in luxury furniture, without losing the sartorial, hand-finished approach it started with. 

Here’s what actually sets Turri furniture apart for homeowners considering it for a high-end interior.

Key Takeaways

• Turri was founded in 1925 by Pietro Turri in Brianza, Italy, and remains a family-run house now in its fourth generation of leadership.
• The brand describes its approach as a “high-level sartorial approach” — treating furniture-making with the same precision and craft as fine tailoring.
• Craftsmanship extends to handmade details most buyers never see up close, such as hand-cut, sewn, and padded velvet upholstery.
• Materials span fine woods shaped into organic forms, leather, velvet, and brushed gold accents, depending on the collection.
• Collections include Azul (with designer Paola Navone), Vine (Frank Jiang), Soul (Giuseppe Viganò), and the centenary Vesta collection (Francesca Lanzavecchia).
• Turri furnishes complete interior concepts — living, dining, and bedroom spaces — and has supplied large-scale contract projects internationally, including luxury residential towers.

A Century of Family Craftsmanship

Turri’s story began in 1925, when Pietro Turri opened a small woodworking workshop in Carugo, in Italy’s Brianza district — an area already known for finely crafted wooden furniture serving wealthy clients. His founding aim was furniture built on authenticity and originality, reportedly starting with a single wooden chest of drawers. The business passed to Pietro’s five children, who opened Turri’s first Milan showroom and pushed the brand toward the international recognition “Made in Italy” furniture gained through the 1980s.

The brand is now led by the fourth generation of the Turri family, bringing what the company describes as a single managerial and stylistic vision to a house now part of the broader Gruppo Dexelance. Reaching its 100-year milestone in 2025 hasn’t changed the fundamentals — Turri still combines what it calls “deep knowledge of an authentic Made in Italy” with an increasingly international outlook.

Turri’s Design Identity: A Sartorial Approach to Furniture

What distinguishes Turri’s design philosophy is the comparison it draws to tailoring — a “high-level sartorial approach” that treats each piece with the same precision, proportion, and attention to detail as a made-to-measure garment. 

This shows up as a love for beauty and savoir-faire across the collections, rather than a single fixed aesthetic: some lines lean sculptural and soft, others organic and nature-inspired, others cleanly contemporary.

Craftsmanship and Materials: The Details Worth Knowing

Much of Turri’s craftsmanship lives in details that aren’t obvious from a product photo:

• Handmade velvet upholstery — in collections like Azul, velvet tubes are individually cut, sewn, padded, and woven by hand, a process that takes hours per piece and makes each result genuinely unique
• Organic wood shaping — some collections shape wood into forms inspired by branches and vine stock, blending natural material with a sculptural design language
• Leather and brushed gold accents — paired with woodwork in select collections for a more decorative, refined finish

This level of hand-finishing is consistent with what generally separates genuine designer furniture from mass-produced alternatives — the same craftsmanship markers worth verifying in any designer furniture investment, not just Turri specifically.

Turri’s Collections: A Different Expression of the Same Philosophy

Turri’s named collections each apply the brand’s sartorial craftsmanship through a different design language:

• Azul — a sculptural line created with designer Paola Navone, built around undulating shapes, soft textures, and the brand’s hand-worked velvet upholstery
• Vine — designed by Frank Jiang, drawing on organic, nature-inspired forms with wood shaped to resemble branches, paired with leather and brushed gold detailing
• Soul — designed by Giuseppe Viganò, a more contemporary line spanning living, dining, and bedroom pieces with an emphasis on comfort and refined detailing
• Vesta — created by designer Francesca Lanzavecchia specifically to mark Turri’s 2025 centenary

This range illustrates how a century-old design house can maintain one coherent philosophy — craftsmanship, proportion, and sartorial attention to detail — while still expressing genuinely different aesthetics across collections.

Is Turri Suited to High-End Homes?

Turri positions itself around complete interior concepts rather than standalone pieces — furnishing entire living, dining, and bedroom spaces as a cohesive whole. Its contract division has also handled large-scale residential projects internationally, including supplying furnishings for a nautical-themed Miami penthouse from concept through to final installation. 

For homeowners furnishing a high-end interior who want design consistency across multiple rooms, rather than assembling pieces from several unrelated sources, this whole-space approach is one of Turri’s practical advantages.

Frequently Asked Questions

Is Turri still a family-owned company?

Yes — Turri is now led by the fourth generation of the Turri family, over a century after Pietro Turri founded the workshop in 1925, though the brand is now part of the broader Gruppo Dexelance.

What makes Turri’s craftsmanship different from mass-market furniture?

Much of it comes down to hand-finished details most buyers never see directly — such as individually hand-cut, sewn, and padded velvet upholstery in collections like Azul, which simply isn’t achievable at mass-production scale.

Does Turri only make sofas and seating?

No — Turri furnishes complete interior concepts spanning living, dining, and bedroom spaces, including tables, consoles, beds, and mirrors alongside upholstered seating.

Conclusion: A Century of Sartorial Craftsmanship

Turri’s appeal isn’t a single standout product — it’s a century-long commitment to treating furniture-making like tailoring, carried through four generations of the same family. 

From hand-worked velvet to organic, sculptural forms across collections like Azul, Vine, and Soul, Turri offers homeowners a genuinely cohesive design language suited to furnishing an entire high-end interior.

Visit our showroom to experience Turri’s craftsmanship in person, or explore our other Italian design collections, Porro while our full Turri range is being finalised locally.